7.1 TARGET GROUPS

There are three important target groups BITBET has to address with its marketing strategy. The following section outlines how each of them will be reached and communicated with.

GAMBLERS AND BETTORS

BITBET is a comprehensive gambling and betting platform, combining gambling games (slot machines, roulette, etc) as well as a betting sportsbook with options ranging from soccer to football, horse racing and many more.

This requires an appropriate differentiation between both player target groups of players (gamblers and betters respectively), as they do not fall under the same category. They differ in their demographic profile as well as their motivation to take part in the activity of gambling or betting.

Both target groups can further be divided into 2 categories:

• On one side, professional gamblers and betters, who have developed their own strategies and engage actively in gambling or betting activities to generate profit;

• On the other, there are the casual participants, who do not engage regularly in gambling or betting activities and when they do so, it is mostly for entertainment purposes. BITBET plans to focus primarily on the regular gamblers and betters, as their customer lifetime value is much higher than that of the casual participant.

However, attracting and retaining these players can be challenging. This target group is seeking favorable conditions for regular activity and is well aware of many different gambling and betting platforms, alongside with their advantages and disadvantages. Thus, gaining a competitive edge over other gambling and betting platforms is a crucial condition to win and retain these players.

Regular gamblers and players are looking for rewards based on the amount of funds they have spent on the platform. BITBET is planning to introduce lucrative incentives that reward participation on the platform proportionally to the amount spent by participants.