7.0 MARKETING

In our efforts to grow our existing base of BITBET users, we will employ a combination of multiple marketing channels. Using an omnichannel approach, a consistent marketing communication with the explicit goal of generating leads and converting them into paying users of the BITBET platform will be implemented.

Currently, our estimated projections for the returns of our marketing campaigns are $2M net profit after 1 year, $4M net profit after 2 years, $8M net profit after 3 years.

Below is a description of the employed marketing channels and how each of them will be used. Keep in mind that bounty programs will be a vital part of our marketing strategy and communicated across all of the channels.

Display Advertising

Our competence allows us to build an internal media buying process for effective work with a variety of advertising networks. We plan to attract leads through media advertising earned at low cost per lead, creating high-conversion funnels through separate thematic landing pages. Furthermore, we will utilize banner ads on major gambling and cryptocurrency websites as a vital part of our display advertising strategy.

AffIliate Marketing

By utilizing our partners' and team members' network and experience, we aim to establish partnerships with various Affiliate networks. These networks will leverage their user base of webmasters to generate leads for our platform. Also, we will launch our internal affiliate program, rewarding everyone who recommends BITBET to a new user with a 20% referral commission on their first deposit.

Email Marketing

We will primarily use e-mail marketing in order to improve the conversion rate of leads generated from other marketing channels. E-mail addresses of prospective players will be collected by using display advertising, a newsletter system, opt-in forms on the website and affiliate marketing. We will then use e-mail communications to build and nurture a relationship with them.

The goal is always to convert them to users of the BITBET platform. The market-leading tools in E-Mail marketing such as Mailchimp, GetResponse and Aweber will be used collectively depending on the targeted channel. The use of more than one software is necessary to achieve a maximum reach over all important marketing channels, as some of the tools do not support specific channels (Mailchimp cannot be used in Social Media Marketing targeting, etc).

Social Media Marketing

BITBET’s social media presence will not be limited to Facebook and Twitter, but will also include such thematic communities as bitcointalk.com (iGaming section), Askgamblers, OnlineCasinoReports, IGamingforums, Casinomeister, Casinolistings, etc.

Furthermore, discussion platforms such as Reddit and communication channels such as Telegram will be updated regularly by our community managers to ensure all questions are answered in time. Incentive programs such as participation rewards will be utilized in order to increase the popularity of the project on these platforms and to ensure the community is always in the know about the latest updates as well as future plans and milestones achieved.