3.4 REASONS FOR GROWTH OF THE ONLINE GAMBLING INDUSTRY

The reasons for the rapid growth rate these statistics indicate are manifold. Firstly, it is the global mass adoption of mobile devices both in industrialized and developing nations that facilitates access to online gambling apps and solutions for hundreds of millions of people.

Probably the biggest factor causing the impressive growth rate of the online gambling market, however, is the ubiquity of access to the internet – as a result of mass adoption of mobile devices. Phone carriers and broadband providers have invested in building the infrastructure necessary to ensure widespread availability of internet services, even in remote areas. Wherever users are, whenever they want to – they can simply use their phones, tablets or desktop devices to place bets on their favorite athletes or sports teams or indulge in casino games. A great number of service providers has evolved to serve the growing markets and offers users the ability to place bets on a wide variety of sports in both national or international leagues.

Another contributing factor is the growth of income in developing nations. Higher incomes generally mean more disposable income to spend on gambling and betting.

The growth of the online gambling industry is further supported by the advantages online casino operators have over traditional casino operators. Through beneficial legislature and the possible physical separation of players and dealers, online operators are moving the physical location of their casinos to low-cost countries like Malta, Gibraltar and Latvia which have established themselves as attractive locations in the gambling industry, especially for the operation of live casinos. Meanwhile, online casino operators can attract and reach a worldwide target market, easily and effortlessly growing and scaling their business.

Broadband and information technology has progressed so quickly that even in developing nations, people have fast and mostly reliable broadband connections that are prerequisite for an immersive online gambling experience. In return, online casino operators have added live casinos and better animated slot games to their offerings, further increasing the appeal of their use.

Online casinos also enable people in lower-income countries or remote areas, where infrastructure is bad and it’s practically impossible to operate traditional casinos to enjoy a bit of gambling or place a bet on their favorite team. Anybody of legal age and registered can play from the comfort of their own home and at any time.