3.2 ONLINE GAMBLING MARKET BY REGION

Taking a more detailed look at the different regions, it can be seen that Europe currently represents the biggest part of the online gambling market. Because of the relatively high disposable incomes and the gambling-friendly regulation compared to other parts of the world, the European market makes up about 47,78% ($18.11bn) of the global online gambling market estimated at a total of $37.9bn in 2015. The second most important region is the Asian and Middle Eastern market with a share of 30,79% ($11.67bn). Northern America represents another important target region with about $4.89bn in 2015, equaling 12,9% of the global market.